De Beers LV, the retail partnership between De Beers and LVMH Moet Hennessy Louis Vuitton, opened a store in Las Vegas at The Forum Shops, Caesars Palace. The store marks the third such opening for the partnership in the United States. De Beers LV operates boutiques in New York and Beverly Hills, California.
The Las Vegas location, which is managed by the Simon Property Group, has roughly 1,200 square feet and offers a design concept inspired by Antonio Citterio -- large open spaces, use of mahogany wood, and a private viewing area. Counters are raised to permit easy viewing, and diamonds are sorted by price range.
De Beers LV also has stores in Dubai, London, Paris, and in Tokyo, Osaka, Kobe, and Kyoto, Japan.