Thursday, March 15, 2007

Backes & Strauss Launches New Luxury Diamond Watches in Mid East

The Middle East is the latest market for Backes & Strauss’ new line of luxury diamond watches. The oldest diamond company in the world joined forces in December with the Franck Muller Group to launch the collection which made its Mid-east debut at the Doha Jewellery and Watches Exhibition earlier this month in Qatar.

Diamond pieces in the collection retail from £25,000 ($48,000) and above.

Next stop on the line’s roll-out is Geneva’s 10th World Presentation of Haute Horlogerie (WPHH) April 16-22.

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