Tuesday, September 11, 2007

Dalumi to Showcase 'Simplicity' at Hong Kong Show

Israel-based Dalumi Group has plans underway to showcase a new jewelry design at the upcoming Hong Kong Jewellery and Watch Fair.

D8508-150.jpgThe Diamond Trading Comany siteholder will be presenting the first looks at its "Simplicity" collection. The line features a mix of round and square diamonds, many of which were polished in the company's new cutting center in Botswana.

The rings (pictured), earrings and necklaces (also pictured) use white as well as yellow gold in the designs. Marketing communications manager Michal Marx told Rapaport News that the collection's theme is based upon "understated design elements" to achieve a "new language of intimacy."

D8536-150.JPGMarx said that the jewelry was designed for East Asian and the United States markets, with a medium price point. She stressed the importance of the Hong Kong show to Israel, especially in terms of sales, and for reaching the intended target audience.

"We have a very large booth in Hong Kong," she explained. "Our display is 99 square meters. We are present at other shows all over Asia, but this is our most important show…it's a very good show for sales. Basel is a show to be seen, but Hong Kong is a sales show."

Marx told Rapaport News that the booth will be located in Pavilion 5, and not among the 40 IDI-sponsored jewelers from Israel in the Israel Diamond Pavilion. She said the decision was made because the Dalumi Group is an international company with a significant presence in Hong Kong.

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