Tuesday, October 23, 2007

JCPenney, Charles & Colvard Launch 'Milestone Moments' for Women

Moissanite creator Charles & Colvard and retailer JCPenney launched a Milestone Moments Moissanite campaign in October asking women to share their personal or professional milestones.

The campaign is a way to honor those significant events in every woman's life that have marked her progress, moved her forward and created who she is today, the campaign partners contended. The Milestone Moment campaign is hosted on O Magazine's website (The Oprah Magazine.)

From now through January 16, 2008, women in the United States can share inspirational stories and at the completion of the contest, one grand prize winner will be selected to share her story nationally. The winner will also receive a one-of-a-kind platinum pendant set with an approximate 5ct. round, brilliant-cut, moissanite jewel surrounded and accented with micro-set diamonds valued at $10,500.

"Offering outstanding beauty, quality and durability, moissanite is fast becoming the must-have piece in today's fine jewelry industry," said Beryl Raff, executive vice president at JCPenney. "It is an ideal gift for celebrating the key milestone achievements in a woman's life."

Bob Thomas, Charles & Colvard's CEO, added, "This contest is a way for us to honor extraordinary women who live brilliantly, celebrating her intricacies of spirit, individuality and milestone achievements.

"We hope this contest will help to create another unforgettable milestone moment in the winner's life."

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