Tuesday, October 23, 2007

Movado Launches Tom Brady Limited Edition

NFL quarterback Tom Brady is the star of Swiss luxury watch Movado’s new Series 800 limited edition Tom Brady Automatic Chronograph. Brady, who plays for the New England Patriots football team, is only the fourth quarterback in NFL history to lead his team to three or more Super Bowl wins. He worked closely with the Movado team on the watch’s design.

“Movado is very proud of our association with Tom Brady,” says Jeff Cohen, president of Movado Worldwide. “He is one of the most prolific quarterbacks in the NFL and embodies everything that Movado Series 800 stands for: timing, innovation and a commitment to excellence.”

The new timepiece is the first in what is expected to be an ongoing series of limited edition sport watches starring leading sports figures.

The limited edition automatic timepiece comes in two versions. One is made with Movado’s own trademarked surgical grade stainless steel alloy (“Performance Steel”), with black or silver dial, on Movado’s own composite resin XTremeResin strap, reinforced with Kevlar, the first strap of its kind in the Movado Series 800 line. There are 1,000 watches, $2,500 each. The other is solid 18K rose gold, on an alligator strap. There are 12 watches only, each numbered, $20,000 each.



Both versions come with a certificate of authenticity signed by Tom Brady and Efraim Grinberg, president and chief executive officer of Movado Group, and with the rotor of the Swiss automatic movement decorated with Brady’s jersey number, "12."

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