Friday, December 16, 2011

'Green Monday' Online Retail Sales Top $1B

Online retail sales for Christmas season 2011 in the U.S. continue to grow at a 15 percent pace for the period November 1 through December 12, according to comScore. So far this season, ecommerce retail sales have reached $26.8 billion following sales of $1.13 billion on ''Green Monday,'' which was December 12. Jewelry made comScore's list of categories for strong sales growth, coming in second place behind ''digital content and subscriptions.'' Other strong categories this season included, consumer electronics, video games, software, toys, sporting goods, hardware, apparel and event tickets.

Green Monday, which falls on the second Monday in December, experienced a 19 percent increase in online sales from 2010 and ranked as the third heaviest spending day of this season so far, following Cyber Monday at $1.25 billion and December 5 at $1.17 billion, comScore stated.

''Green Monday was another exceptional day for the online holiday shopping season, posting more than $1.1 billion in sales with a growth rate of 19 percent versus last year,'' said comScore's chairman, Gian Fulgoni. ''Green Monday also kicks off what should be the heaviest week of the year for online shopping, where we could see several billion dollar spending days, punctuated by 'Free Shipping Day' on Friday, December 16. It is interesting to note that for the past three years, Cyber Monday sales have exceeded those on Green Monday, demonstrating the degree to which retailer promotions and consumer awareness have grown the popularity of the Monday after Thanksgiving Day as the day to be buying online.

''That online holiday spending growth has remained well into the double digits throughout all the key days of the season also underscores the clear strength of the ecommerce channel,'' he said.

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