Nearly one-third of women (29 percent) would choose jewelry if they could receive only one gift for Valentine's Day this year, according to a new survey by Sentient Decision Science for Sears.
Ranking second to jewelry were the other Valentine’s Day staples, flowers or chocolate, favored by 20 percent. Some 9 percent of women preferred perfume, and only 8 percent said the “latest technology product.”
Yet, despite this preference, another survey predicts that not every woman will receive the jewelry she wants on Feb. 14.
According to the American Express Spending & Saving Tracker, 29 percent of consumers are giving flowers for Valentine’s Day this year, with 19 percent giving gift cards, and only 15 percent giving jewelry.
Other data of interest of jewelers.....